Monday, October 30, 2006

Logo Design: Create a Sizzling Brand for your Business

Into which camp does your business fall?

  1. You don’t have a logo, but wish you did
  2. You don’t have a logo, and could care less
  3. You have a logo, but have a hunch it’s not quite “it”
  4. You have a logo that you love

Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it’s certainly not something to ignore (ahem, I know you wouldn’t dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it.

If your business thrives 100% on word-of-mouth referrals and you have no desire to grow beyond current capacity, certainly you can function quite well without a logo. But most entrepreneurial businesses want to grow, and in fact need to grow in order to keep pace with clients’ growing needs and to outpace the competition.

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