Company Logo Design

A Custom Logo Design That Leaves an Impression

2007-01-15T01:45:00.000-08:00

A custom logo design caters to a variety of your business needs. As a forerunner of your business, it tends to leave a long lasting impression on the minds of people. A custom logo design is the signature of your company or business and represents it throughout the market. So it has to exude the attitude of your business, in addition to being easy-to-remember.

Nowadays nearly all the businesses realize that a logo design is the first step towards brand establishment. Your custom logo design is used in various mediums and at several other places. So a logo should be designed keeping in mind that it will be used on your corporate website, banners, business cards, brochures, in the press, and on other marketing material.

Abstract Logos - Salient Features of Abstract Logo Design

2006-12-29T04:30:00.000-08:00

An abstract logo has to be simple, yet complicated. Simplicity of an abstract logo design makes a logo easy to reproduce and its complicated aspect makes it easy for customers to recognize. Use limited colors in your business logo, avoiding muddy colors and consider contrasts when thinking designing the logo.

Why You Need Abstract Logos

Consumers distinguish abstract logos quicker than other logos styles, making them more identifiable in the marketplace. Abstract logos need less consumer "addiction" to achieve identification. Researchers have found that the normal number of fixations on the logo was lower for abstract logos than for two other types of logos (i.e. descriptive and suggestive). Even with fewer viewings of a package, consumers distinguish a brand easiest when the package contains an abstract logo.

Logo Design: Create a Sizzling Brand for your Business

2006-10-30T22:27:00.000-08:00

Into which camp does your business fall?

You don’t have a logo, but wish you did
You don’t have a logo, and could care less
You have a logo, but have a hunch it’s not quite “it”
You have a logo that you love

Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it’s certainly not something to ignore (ahem, I know you wouldn’t dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it.

If your business thrives 100% on word-of-mouth referrals and you have no desire to grow beyond current capacity, certainly you can function quite well without a logo. But most entrepreneurial businesses want to grow, and in fact need to grow in order to keep pace with clients’ growing needs and to outpace the competition.

Brief History of Graphic Design

2006-08-16T22:39:00.000-07:00

The very first printed word of mankind was the opening of Graphic Design! And its resident land was none other then earliest caves and caverns! The very first symbol they had sketched through grotto drawings, paintings, markings on boulders, bone, and ivory are the foremost signal and confirmation where graphic design was born, nursed, nourished and grown! Nonetheless, the term Graphic Design was named by William Addison Dwiggins in the early 20th Century. Furthermore, from 600-250 BC evolution on geometrical shape and structures in Europe played a major role for the development of designing and sketching. As an applied art of arranging images and text for an attempt of visual communication; the hand written copy of the Christian Bible "The Book of Kells", created by Irish monks in 9th century AD with rich illustrations is a good example of the evolution of graphic design.